1. The Volume and Magnitude Principle
Most agencies fail to reach these numbers because they mistake a lack of volume for a broken model.
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The Math of Scaling: If you currently close 12 customers a year and want to close 12 a day (or 15–50 a month), we take your entire year's advertising activity and compress it into a single week.
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The "More" Lever: Instead of obsessing over a 5% increase in closing rates, we focus on magnitude. It is often more effective to hire three more sales reps (a 300% improvement) than to endlessly tweak a single rep's script.
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Volatility vs. Volume: Inconsistent lead flow is usually a symptom of low daily volume. High-volume activity makes results predictable.
2. High-Ticket "Whale Hunting"
To sustain 15–50 clients, we avoid "hunting minnows with a harpoon".
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Targeting the Right List: Success starts with the correct audience. For digital services, we aim for a Life Time Value (LTV) of £10k or more; this makes labor-intensive outreach efficient.
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Upmarket Avatar: Target companies with 50+ employees. Higher headcount is deeply correlated with lower churn (often as low as 1%) and higher retention, creating a "stickier" and more profitable business.
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Avoid "Sales Debt": Do not sell to low-quality clients just to pay the bills; the operational drag and team morale cost of high-churn clients is a hidden debt that prevents scaling.
3. AI-Enhanced Outreach Engine
Outreach is the most reliable channel for digital agencies as long as humans continue to communicate.
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Man + Better Tools: We use AI to automate the brutal, labor-intensive parts of outreach, such as research and personalisation. This increases your "leverage"—the difference between what we put in and what you get out.
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Proof, Promise, Plan: Every outreach message or ad follows this hook formula.
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Visual Trust: If you use outreach, you must have a "Minimum Viable Product" (MVP) of organic content to show you have a pulse and are "alive". Most prospects will click your profile to check your legitimacy before responding. So we help you set this up.
4. The "Clear Not Clever" Communication Stack
To hit high acquisition numbers, to reduce the friction of comprehension.
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The 5th-Grade Rule: We run all copy through a reading level app; we aim for a 3rd to 5th-grade reading level. Simplifying language increases email follow-up conversions by 50%.
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Proof Over Promise: Your highest priority is building a "mountain of proof". Having 10,000 mediocre reviews is more compelling than one perfect "clever" guarantee.
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The 19x Hook: We obsess over the first three seconds of your content or ads. A simple edit to a hook can lead to a 19x improvement in views and inquiries.
5. The 70/30 Operational Framework
We maintain growth by balancing your efforts and your message.
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Steal From Yourself: We dedicate 70% of our effort to carbon-copying the ads and hooks that are already working; spend further 10% on entirely "new" ideas.
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The Give/Ask Ratio: To capture high-information buyers who require more education, we use a 3.5 to 1 "Give to Ask" ratio. We allocate 70% of your impressions to "giving" (value, education, proof) and 30% to direct offers.
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Leading Indicators: We don't just look at lagging indicators like revenue; track leading indicators such as "time to fill" or "positive response rate" to fix bottlenecks before they stop your growth.